Built for destinations
You secured the event.
Now distribute the impact.
Turn predictable event demand into attributable revenue for your local partners.
Activate Your Partners. Measure Real Economic Impact.
DayOf gives your destination a direct lever over event-driven economic impact. Route demand to local businesses, and attribute results at the event and transaction level.
- Increase length of stay and off-venue spend around major events.
- Activate members around forecastable, concentrated demand windows.
- Deliver attributable ROI through a direct, bookable channel.
- Report transaction-level economic impact by event.
- See how, when, and where off-venue spend concentrates around each event.
- Deploy a repeatable activation model across every event you host.
Strengthen your event ecosystem
How DayOf Works
DayOf embeds a curated local experience marketplace inside official event workflows, giving your destination a controllable, attributable channel for event-driven demand.
DayOf structures each marketplace around the event's dates, venue location, and program.
Local partners offer group dining, client hosting, and premium experiences tailored to the event schedule and audience.
Attendees and sponsors discover and book through registration, housing, and event app workflows they already use.
Track demand signal, conversions, revenue, and partner performance with event- and transaction-level reporting.
FAQ
What does a pilot look like?
We work with you as a design partner to activate event-driven demand in your destination. We handle marketplace setup, supplier coordination, booking infrastructure, and reporting. You bring the events and local relationships. Long term, activation is simple: secure the organizer's opt-in and launch.
Can this be deployed across all our events?
Yes. Once established, you can launch event-specific marketplaces across your calendar in minutes using the same structure and reporting framework.
What does DayOf cost?
Destinations pay an annual platform fee. Suppliers participate via commission on booked revenue or, for some categories, a flat event access model.
How is DayOf different from event microsites?
Microsites are static directories with outbound links. DayOf is a dynamic, bookable marketplace embedded in official event workflows. It captures high-intent demand and tracks actual conversions and revenue.
How does DayOf reporting differ from an economic impact calculator?
Most economic impact tools rely on surveys and models. DayOf tracks actual transactions tied to real attendees and specific events delivering event- and transaction-level attribution.
How does DayOf work with our existing member programs?
DayOf amplifies them. Preferred partnerships and exclusive offerings are built directly into the marketplace. By embedding inside official event workflows, your existing programs become a repeatable, transactional channel activated around the events you bring to town.
Pilot DayOf in Your Destination
We stand up the platform and build into your existing workflows.